What is inside the Indie Launch Playbook?
The playbook is a practical Steam launch checklist covering your hook, capsule art, screenshots, review planning, outreach, and launch preparation.
Free Steam Launch Checklist for Indie Developers
A practical 7-step playbook for hooks, Steam pages, wishlists, and launch outreach.
You're pouring years of your life into a brilliant game. The last thing you want is for it to launch to silence. The truth is, "build it and they will come" is a recipe for heartbreak in today's market.
A successful launch isn't magic. It's engineered.
This free playbook gives you the foundational steps of that system - the battle-tested checklist I use to turn great games into commercial Steam launches.
Use it before a demo, Steam Next Fest, Early Access release, or full launch to diagnose the parts of your campaign that most often block wishlist growth.
DOWNLOAD THE FREE PLAYBOOK
PS: It's a PDF file.
Inside, You'll Discover:
- How to Nail Your Hook: The simple formula to turn your game's features into an irresistible fantasy that players can't ignore.
- The "Squint Test": The single most important test for your capsule art that reveals if it's attracting players or actively hiding your game from the Steam algorithm.
- The 4-Screenshot Narrative Arc: A proven sequence that convinces players to stay and learn more, before they even think about watching your trailer.
- How to Secure Your First 10 Reviews: The strategy to cross Steam's most critical visibility threshold on Day One (and why press keys won't work).
Who is the Steam launch checklist for?
It is built for solo developers and small indie studios preparing a Steam page, demo, Next Fest campaign, Early Access launch, or full release.
Need help turning the checklist into a campaign?
Start with the Launch Blueprint for positioning, then use the Wishlist Machine to improve Steam page conversion and outreach.