You Built the Engine.
I Build the Rocket.
Marketing isn't magic, but it isn't luck either. I build launch campaigns based on Steam data and player psychology to turn your brilliant game into a day-one success.
Does this sound familiar?
You've poured yourself into creating an incredible game. The code is clean, the art is beautiful, the gameplay feels right.
But now, the launch date looms. And a cold dread sets in.
The numbers flash in your mind: 3 years of your life. Maybe $50,000 of savings. All riding on this single launch. If it doesn't sell, you might not be just disappointed, but also financially ruined.
You check your Steam page: 112 wishlists.
You post a GIF on X: three likes (and one is your mom).
You see other, less-polished games suddenly blow up, and you're left wondering:
"What do they know that I don't?"
The most dangerous lie in indie development is the one we all want to believe: "A good game markets itself."
It's a fantasy. A comforting bedtime story that allows us to avoid the terrifying work of marketing. But in a market with over 400+ games launching on Steam every week, "build it and they will come" is a recipe for heartbreak.
Great games fail every single day.
Remember Among Us? For two years, it was a commercial failure. A brilliant game, lost in the noise. It wasn't until its core hook was discovered and amplified that it became a global phenomenon. Vampire Survivors wasn't an accident; it was a perfect, irresistible gameplay loop packaged into a hook that was impossible to ignore.
Potential is not enough. Your game is a pile of perfectly dry firewood. It won't catch fire on its own.
You need a spark.
I don't just market your game.
I create the spark and fan the
flames.
As your launch partner, I keep you in complete control. You keep 100% of your IP, your creative vision, and your revenue.
I skip the vague promises and instead implement a clear roadmap: Define the hook. Find the audience. Engineer the launch. The result is a game that gets discovered and a launch that builds its own unstoppable momentum.
Here is what a "Spark" looks like.
We don't just talk theory. We execute. Here is a live campaign from one of my partners, happening right now.
Project: Whisper of the Swallows
The Problem: Great game, but stuck at a wishlist plateau. Needs visibility before launch.
The Strategy: We ignored the generic "survival game features." Instead, we crafted a narrative hook targeting a specific tribe: The Long Dark fans who wanted base building.
This post organically hit #1 on r/SurvivalGaming and is currently converting traffic into wishlists on auto-pilot.
From One Developer to Another.
The path of an indie dev can be isolating. But a clear strategy and an expert outside perspective can change everything. Here's what my partners have to say about the process...
"...a mix of clear direction, hard truths, and incredibly useful insights."
"Working with Alan from Game Catapult has been one of the most valuable professional experiences I've had as an indie developer. He's consistently available, pragmatic, and focused on what truly matters. After years of building my game in isolation, his external perspective has been both refreshing and humbling: a mix of clear direction, hard truths, and incredibly useful insights."
"...define the game's strengths in a way that is more clear to players."
"From a developer's perspective, Game Catapult is a valuable opportunity to look at your own project from the outside and define the game's strengths in a way that is more clear to players. The collaboration takes place through efficient communication based on dialogue, so that the final result is not imposed, but worked out together."
You don't need a Publisher.
You need a Specialist.
Taking on a publisher is a massive decision that costs you equity, control, and a huge slice of your success. That's a great path for some. For everyone else who wants to own their victory, there's a better way.
Here's the difference:
| Feature | A Traditional Publisher | Game Catapult (Your Partner) |
|---|---|---|
| Your Revenue | They take a 30-50% revenue share, after recouping their costs. | You keep 100% of your revenue. You own your success, fully. |
| Your Company | They often require equity in your studio. | You keep 100% of your company. I'm your partner, not your owner. |
| Creative Control | They have final say on features, deadlines, and direction. | You are the boss. My expertise is in marketing your vision, not changing it. |
| Your Focus | You're one game in a large, competing portfolio. | You get my focused, senior-level attention. I only work with a few clients at a time. |
| The Cost | A permanent cut of your revenue. | A transparent, predictable investment in your launch. |
Why work with me?
One cohesive strategy
I don't delegate your work out to interns. The strategist who defines your Hook is the same person writing your Steam copy and advising on your trailer. This ensures your message never gets diluted.
I speak indie
I know why "juice" matters. I know that a perfect gameplay loop GIF beats a press release every time. I know your community lives on Discord, not Facebook. You won't waste time explaining the basics to me.
I'm fast.
Marketing opportunities are fleeting. A streamer plays a similar game, a new meme format takes off on Reddit... I move fast to capitalize on trends while they are still relevant.
An investment, not an expense
A launch can be the difference between $1,500 and $100,000+. Investing a fraction of that outcome to de-risk your project isn't an expense. It's the best ROI decision you can make.
Data over guesswork
Instead of guessing what works, I test it. From A/B testing your Capsule Art to analyzing competitor tags, every decision we make is backed by market reality.
An actual partner
I keep my client list small to be deeply embedded in your project. You are not hiring a company. You are gaining a partner as invested in your launch day as you are.
The Game Catapult Arsenal:
How
I Engineer Your Launch
I offer clear, focused outcomes designed to solve your biggest problems at critical stages of development.
Outcome 1:
The Launch Blueprint
Stop guessing. I deliver the strategic foundation your game is missing.
You get the Hook Document (your game's soul in one sentence), the Player Profile (exactly who they are and where they hang out), and the Messaging Arsenal (what to say to make them click).
Outcome 2:
The Wishlist Machine
Traffic is useless if it doesn't convert. I optimize your Steam page to turn viewers into wishlisters.
This includes a total overhaul of your Capsule Art (for CTR), your Screenshots (for narrative flow), your Written Copy (for selling the fantasy), and your Tags (for the algorithm).
Outcome 3:
The Discovery Engine
Video assets designed to stop the scroll in 2026.
I craft your Official Launch Trailer (45s cinematic to convert fans) AND a Swarm of Micro-Trailers (5-10s loops designed specifically for TikTok/X discovery).
The Marketing Timeline:
Your Complete Launch Plan
No matter which outcome you choose, I deliver a complete, start-to-finish marketing plan for your game.
The Marketing Timeline is a detailed, phase and time based roadmap that tells you what to post, when to post it, who to email, and which festivals to target. Your job is to execute. My job is to eliminate the guesswork.
You stop being a stressed-out marketer and get back to being what you are: a brilliant game developer, executing a proven plan with confidence.
And one more thing...
Personal consultation until you launch.
A roadmap is great, but the market is always changing. A new festival is announced. A streamer unexpectedly plays a similar game. A Reddit thread about your genre goes viral.
A static plan can't react. A dedicated partner can. This is where our ongoing partnership becomes your advantage. It's about navigating the hundred small, critical decisions you have to make under pressure.
- When is the perfect time to launch my demo to hit Steam's discovery queue (and when will it backfire)?
- How do I pitch to this specific YouTuber?
- What are the rules for my first 24 hours post-launch to maximize momentum?
- Is Early Access a launchpad or a trap for my specific type of game?
- Is my demo too long?
- Should I delay my launch to avoid a competitor or the Steam Summer Sale?
As your partner, my job is to give you the answers to these questions, based on your exact circumstances, instantly.
While each outcome is powerful on its own, my most successful clients combine them into the "Full Game Catapult" Partnership: a comprehensive pre-launch campaign designed for maximum impact. We can discuss the right fit for you on our call.
A note on my pricing
I don't sell generic packages. Every launch is unique, so every partnership is custom-built. After our initial strategy call, I'll create a tailored proposal based on your specific goals.
My work is a significant investment, designed for serious developers who are ready to give their game a real shot at commercial success. To ensure we're aligned, comprehensive partnerships typically begin in the low four-figures.
This ensures my incentives are aligned with yours: creating a massive return on your investment.
My Guarantee To You
Talk is cheap. Results are everything.
That's why I offer a guarantee that's as serious as your investment.
Here is my promise to my "Full Game Catapult" partners:
We will reach at least 7,000 wishlists on your Steam page before your official launch day.
If we miss that target for any reason, I will send you โฌ1,000 cash back from my fee.
Why would I offer something so bold?
For two reasons. First, it forces me to be brutally honest. If I don't believe your game has the potential to hit this goal with my help, I will not take you on as a client. Second, it aligns my success directly with yours. We're not just hoping for the best - we are accountable to a concrete result.
This guarantee requires a minimum 6-month pre-launch runway to ensure our strategy has time to build momentum.
Your Game is Ready.
What Happens Next Is Up To You.
There are two paths...
You keep posting into the algorithm, hoping for a miracle. You launch your game, the result of years of your life, and just... see what happens. Maybe it works. For 97% of games, it doesn't.
You take control. You partner with a specialist who is as obsessed with your launch day as you are. You launch with a clear strategy and a weaponized Steam page.
You launch with the force of a Catapult.
If you're serious about giving your game the launch it truly deserves, the choice is clear. Let's talk.
The first 30-minute strategy call is completely free, and it's all value.
Hereโs my promise: I will personally review your game's current marketing before our call. On the call itself, I will give you at least two specific, actionable tactics you can implement the same day to improve your visibility.
You have nothing to lose and a successful launch to gain. Click the button below to claim your free session.